An interactive read to help you uncover the truth about your cyber resilience and why preparation is the only real defence.
Unplanned downtime is one of those business risks we all know is possible… but rarely stop to measure properly. Cyber attacks, system failures, power outages, natural disasters – they hit without warning and without mercy.
But here is the real question: if disaster struck today, how fast could your business bounce back?
Imagine this scenario…
Your systems suddenly go offline. Emails stop. Applications freeze. Customer transactions fail. Staff productivity collapses. Now ask yourself:
How long could your business survive if everything stopped for…
- 1 minute?
- 10 minutes?
- 1 hour?
- Half a day?
Before you answer, here’s what the data says.
Downtime is shockingly expensive.
You might think “a few minutes offline isn’t that bad.”
But Acronis research shows something very different: Downtime costs businesses £10,521 per minute on average.
That means even a five‑minute interruption could cost over £52,395.
For larger organisations, that number jumps to £17,777 per minute.
Think about your earlier answers.
What would 10 minutes cost you?
What about an hour?
It starts to gets uncomfortable very quickly.
But the financial hit is just the beginning…
Downtime leads to much more than lost money:
- Frustrated customers
- Damaged reputation
- Lost productivity
- Regulatory penalties
- Long‑term trust issues
And these impacts hit every organisation – large or small, public or private – because unplanned downtime could be caused by anything: equipment failure, cyber attacks, power outages or natural disasters
In other words:
Downtime doesn’t care about your size, sector or preparation level. Time for another question…
Do you know exactly how long it would take your business to recover?
Not theoretically.
Not “we think we have backups.”
Not “IT probably has a plan.”
You cannot predict downtime, but you can prepare so recovery takes minutes, not hours or days.
So, what’s your true answer?
If you hesitated [even for a second!] our upcoming webinar is for you.
