Rhys is half way through his work experience week with us, so let's see how he is getting on!
Today the Digital Marketing Manager has shown me the CMS system CSG uses. Connectwise, allows people with access, the ability to see prospects, customers, contacts and contracts.
It also shows helpdesk ticket responses and allows them to send out marketing, tailored to customer or prospect, create contact groups, report analytics and follow up emails through the Campaigns section.
The Digital Marketing Manager also took me through Google Analytics and showed me how you can monitor traffic of your website, see how people arrived on your website (organic, paid, direct) and how you can use the information gathered from Analytics to optimise the website for the people who are viewing it.
I was also taught briefly about SEO, this included the Digital Marketing Manager talking to me about it, showing me how to optimise a website to be viewed more on the Google search engine and briefly going through the book “the truth about SEO” by Chris Lynch.
Stay tuned to find out what Rhys gets up to tomorrow!